About Us

Welcome to Amy New Bridal.

We design gorgeous gowns for modern brides. We love making our brides feel beautiful and feminine, in gowns that remain effortless, stylish and comfortable throughout their wedding celebrations. Designed with an understated, luxurious bohemian aesthetic in mind our dresses embody the vision of our ideal bride - she values quality, style and individuality. By making our gowns to order in our beachside studio, we work to a slow-fashion model and value sustainable practice, reducing both fabric waste and our environmental impact, and are proud to be both Australian designed and made.

Our gowns are designed in luxurious fabrics with modern design elements - we love comfortable, effortless gowns. We confirm your exact measurements upon the placing of your online order to enable the closest fitting gown to your size. For brides who purchase their gown from us in our Sydney studio, all appointments and fittings are complimentary. We are pleased to offer worldwide delivery on all of our gowns, separates & accessories.

Bespoke Gowns

Have something different in mind? We offer a Custom service for brides who want a gown unique to them. Please contact us for further information.

About Amy

A graduate of the East Sydney (Ultimo) Fashion Design Studio, Amy went on to forge an extensive career in swimwear design with some of Australia’s most prominent swimwear labels. Ever the creative, Amy continued to produce elegant evening gowns and bridal pieces for family and friends in her spare time, with increasing popularity eventually leading to the launch of the ‘Amy New - Sydney’ brand.

An unexpected move to the Middle East with her young family to follow a career opportunity for her husband resulted in somewhat of a hiatus from her fashion story as Amy knew it. However it would soon develop into a great source of inspiration for a new passion in her journey…

A request to create a beach-inspired gown for a fellow expat’s destination wedding arose, with the process of creating this gorgeous, bespoke gown for her bride proving the catalyst for the next chapter in Amy's career.

With a love of luxurious fabrics, beautiful details and an eye for the perfect fit, Amy creates gowns that are unique, effortless and ideal for the modern bride.